Q: It's been a week, where's my website!
A: While results often come early, it can take several weeks for your website to hit the first page. This is due to a number of factors, from city size, number of competitors, number of locations etc. Rest assured that your website will start to see an increase in activity.
Q: Wow, my website appeared in 6 days on the first page, but I just checked and I'm not there anymore!
A: You will, without a doubt, see your website rise and fall --sometimes off the first page -- as the optimization process continues. This is due to the screening process that search engines use to validate your website as a viable addition to the directory. It’s to ensure that your website is not "spam" or in violation of any of the terms of use. This process is heaviest during the first 30 days, and tends to continue, though at a decelerated rate from days 30-90. Rest assured that the moment your website starts to move, we're on top of it…gently guiding it along, back up to the first page.
Q: I've decided I want to change some things on my website, can I do that?
A: Absolutely. Please keep in mind, however, that some changes can drastically affect the optimized state, resulting in a reset of the optimization time line. Always feel free to contact us with the specific question or concern, and we will individually address the issue, and inform you, before we make the changes, what the repercussions might be.
Q: I wanted to have certain keywords in the title, but you said no, why?
A: There are many ways to optimize websites, one of which is called keyword spamming. What you'll find with that particular method is a slew of keywords flooding your business name (the main title). An example might be (make the font a little bigger and bolder)
"Toms Heating, Air Conditioning and plumbing contractor, Plumber supplies and service, AC replacement parts, cleaning"
What you see here is an entire "business name" that's full of different categories as well as multiple keywords. "Heating and Air" are considered their own category, while "plumbing" is a completely separate category. Other words "Supplies, service, cleaning, replacement parts" while excellent helper keywords, when crammed together trigger any number of spam alerts. A website like that may very well rise quickly to the top in most of the keywords, but will undoubtedly get caught, and your business name, phone number and address are now blacklisted.
What we specialize in is quality websites that are so solidly on top, that they will then begin to attract some of the helper keywords, without those keywords even being in the title!
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